I hope this helps. Although an Xpress Press staffer reads through each release, we are reading a number of stories each day looking for obvious errors like the omission of an e-mail address for the press contact.
Use images that are compelling and relevant. Asking yourself that question should give you the top line. The possibilities are truly endless.
Double-check all spelling, grammar, and contact information. Have him say something memorable and personal, if possible.
Xpress Press formats press release to the style most universal among e-mail readers. Many said they read a very small percentage of them, and still others said they read them all.
Still have a question about this.
Those who struggle the most with writing often forget this key tip. Good luck promoting your book. Share via Email How would a TV presenter introduce your story. Company Logo The first thing you should put on your press release is your company logo at the top center of the page.
You should also have a trusted friend or colleague review it for any errors you may have missed. The arts and entertainment sections of your local newspapers are filled with events calendars.
Therefore, it's up to you to make sure that your press release looks and feels like a real article.
For this reason we discourage clients from sending extremely lengthy electronic news releases. Whatever you choose, it should look like this: If you liked this, you'll also like They will scroll down to find out who to contact if they want to follow-up with you.
Luckily there are plenty out-of-work reporters out there right now. Direct mail offers a personal touch.
As a reporter, my immediate response to that press release was that it's not important because it expended an entire sentence saying absolutely nothing.
The Deck The deck or sub-header is written directly below the headline. Whether you are sending your press release through email or snail mail, including an effective cover letter will go a long way in gaining effective placement for your press release.
Sandra Beckwith Sandra Beckwith is an award-winning former publicist who now teaches authors how to market their books. Three weeks is often needed to obtain coverage in Internet newsletters and online calendars.
Include quotes whenever possible. Journalists are generally taught to get as many of the "five Ws" who, what, where, why and when in the opening line of news stories, so if you want examples of great first lines for press releases, look no further than your daily newspaper.
Considering that journalists are flooded with potential stories and pitches on a daily basis, making yours stand out from the pack is crucial.
I know authors do it that way because I receive them in my e-mail. Be concise The ideal length of a press release is about an A4 side or about to words the length of a short news item.
Jun 13, · How To Write A Press Release. Professionals and entrepreneurs should know how to write to create one. Don’t add an email address you never check, or a phone number for a line you never.
Address the editor by name, and make sure you send your press release cover letter to the editor of the appropriate publication section. For example, if your press release is about an upcoming fundraiser for a local charity, address your press release to the publication's community editor.
Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for. I have a “rule” set in my Microsoft Outlook that puts any email that contains the term “press release” in a special folder. Now I know what other journalists have seen the news and may write about the subject.
As such, I have no interest in writing about the subject.
Your email address will not be published. Required fields are. How To Write And Format A Press Release For E-mail Distribution. Submitted by sysadmin on Thu, 04 we are reading a number of stories each day looking for obvious errors like the omission of an e-mail address for the press contact.
the first company to distribute press releases online, and via email, to the media.
The company provides. “Don’t email me a press release, call me to tell me you emailed me a press release, then email me to tell me you left me a voice mail about a press release, all within the span of 10 minutes.
Don’t send me the exact same press release five times within the span of .How to write a press release email address